Influence of Artificial Intelligence & Machine Learning in Telecom Industry.
Telecommunications is one of the fastest growing industries where Artiﬁcial Intelligence and Machine learning play a vital role in enhancing the customer experience.
With respect to marketing, every Marketing Manager’s job is to identify customers’ needs and deliver a product that meets them. Mobile devices collect data on people’s behaviour. AI automates the analysis of that data, providing previously unavailable insights that give a better understanding of customers’ needs.
Another important aspect of AI in the Telecom Industry is that AI can play a role of enabling the Telecom companies to detect and predict network anomalies, thereby proactively ﬁxing the issues before customers are negatively impacted.
One more important facet AI assists with is network optimization. A Self Organizing Network (SON) fueled by artiﬁcial intelligence can help networks continually adapt and reconﬁgure based on current needs. It is also beneﬁcial when designing new networks and more efﬁcient at providing consistent service.